Privacy Policy

We care about your privacy and respect the personal data you provide us with. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

Eyemouth AB, 559411-0156 is the controller of personal data.

What data do we collect?

It is voluntary for those who visit the to provide personal information in connection to our services on The treatment basis is the consent of the individual, unless otherwise specified.

I Dig Denim AB collects following data:

  • Name
  • Address,
  • Phone number
  • Email address
  • IP-address.
  • Browser data like browser type and version, language, screen type etc.

How do we collect your data?

You directly provide our company with most of the data we collect. We collect data and process data when you:

  • Purchase a product in our web shop
  • Signing up for newsletters
  • Giving consent to accept marketing material, such as newsletter or text messages etc.
  • Use or view our website via your browser’s cookies

How do we use your data?

In order to make a purchase on we need name, address, mobile number and e-mail. This is necessary to be able to send the products you have ordered to the correct shipping address, keep up to date with the order movements and contact you if it should be needed according to your order. We are required to keep order information in connection with accounting, tax handling and any warranty / return handling. We also store the IP address used for ordering for security reasons.

In order to email or texting information about our products or special offers to you we use email address and mobile number.

With cookies and IP-address we are able analyze the use of our service so that we can:

  • improve our services to you.
  • monitor the usage of our service
  • detect, prevent and address technical issues.

How long do we store the data?

We are required to keep order information in connection with accounting, tax handling and any warranty / return handling. This history is deleted after seven years. We also store the IP address used for ordering for security reasons. The order information is stored securely in our e-commerce platform, as well as in our ERP system and payment gateway.

Personal data for marketing activities are kept only as long as we have your consent to do so.

Securing personal information

I dig denim AB has routines to ensure that un autherized persons do not gain access to your personal data and that the processing of data takes place in accordance with the requirements of current legislation.

Information are stored on secure servers with necessary technical equipment and organizational resources to protect data from loss, manipulation, unauthorized access, etc

Network traffic between your browser and our website are encrypted, so are also all connection to third party systems.

Remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

You are responsible for keeping the password you use for accessing your account on confidential. We will not ask you for your password (except when you log in to our website).

Disclosure of data

We will never sell, trade or transfer your personal information.

We may disclose your personal information to any of our employees, insurers, professional advisers, or subcontractors as reasonably necessary for the purposes set out in this policy.

We work with a number of third parties (service providers) who are experts in their field and assist us in operating the website, conducting our business or servicing you.

Separate data processing agreements between third party suppliers regulates what information the supplier has access to and how it should be processed.

Under certain circumstances, our company may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Third party suppliers



For payments made on our website, we use a third party payment process provider called Klarna provided by Klarna Bank AB. In order to pay for items via Klarna checkout you must contract with Klarna directly for their payment services. Your transaction with Klarna is subject to Klarna’s terms and conditions. Klarna is solely responsible for its use and sharing of your personal data, and you should carefully review Klarna’s privacy policy before completing a transaction via Klarna checkout. Klarna’s full terms and conditions are available to view here and its Privacy Policy is available here.


For marketing activities such as deliver newsletter and text messages we use third party providers


This website uses the services of MailChimp to send newsletters. This service is provided by Rocket Science Group LLC.

MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data (e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States. MailChimp Privacy policy I available here


We use a text message service to deliver text messages. This service is provided by the company Mobiplus AB. If you consent to receive further information from us, we may send you text messages. Your cellular number will be stored on Mobiplus servers located in Sweden.


We cooperate with Postnord and UPS for the transport of goods and we provide personal information that is necessary for them to be able to deliver the goods to you. The information shared with the carriers is the name, address, email address and telephone number. The information is deleted from the carriers when not needed any more, unless applicable legislation indicates otherwise.


Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.


Cookies are small files saved to your computer’s hard drive that tracks, saves and stores information about your interactions and usage of the website.

Cookies are useful because they allow a website to recognize a user’s device and are widely used in order to either make websites, work more efficiently, let you navigate between pages, remember your preferences, and generally improve your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests

By using, you agree to placing cookies on your device and accessing them when you visit the site in future.

There are two types of cookies that are placed on your device:

  • First-party cookies which are required for the website to work as it supposed to do.
  • Third-party cookies which are used for analysis, marketing and personalization of the website.

If you want to avoid using cookies, you can set your browser to not accept them. See the browser’s help for guidance. You should remember that without cookies we cannot fulfilled our given services supplied on our website.

Your rights?

You have the right to:

  • Receive information about which of your personal data are processed and in which manner they are processed;
  • Request correction, limitation, or deletion of your personal data;
  • Request the portability of your personal data;
  • Withdraw at any time your consent to our use or processing of your personal data.

Contacting us

If you have any questions or request regarding this privacy policy, please contact us or write to us at:
I Dig Denim/Eyemouth AB
Hamnfyrsvägen 3,
423 40 Torslanda,

Shopping Basket

Hey! Join our family and get 20% off*

Every week, we’ll be sending you inspiration of our denim world. Plus, you’ll always be the first to know about our discounts!

*As new subscriber you’ll get 20 % off on your first order with us.

Welcome to I Dig Denim!

Scroll to Top