We are I dig denim.

Our vision is to design unique looks inspired by the Swedish west coast. To create edgy, raw, and clean Scandinavian styles, in natural colors and materials. To create great quality clothing that makes you feel confident and ready for life. Clothes that can make a difference.

Our DNA is denim. This is where it all started. Comfortable, durable, and unique denims for kids of all ages. Perfectly fitting, high-quality denims for women. From that starting point, our collections now include amazing hoodies, tees, dresses, jackets, sleepwear, and much more, as well as a full baby collection. 

The environmental and ethical aspects are extremely important to us. We continuously work hard to find the best manufacturers who can provide us with organic fabrics, and we are so proud that our collection is getting close to 100% organic.