Denim for kids.

  • I dig denim – Each wash is a trip to the Swedish west coast – the creases are where the waves break and the fades are the soft seaside rocks. Our garments are made to be matched, mismatched, worn and torn by every kind of kid with every kind of expression on every kind of adventure.

    Because when you’re wearing the power of the sea and the land whichever way you choose — you’re unstoppable.

  • Take me to the shop, already!

  • Mama always told us
    Do everything reversed
    Except for just one thing my dears
    Get dressed — jeans first.


  • Newbies (sizes 56-92)
  • Kids (sizes 86-176)
  • Women (sizes xs-xl)
  • Denim (for kids)

Right pockets are for phones
Left pockets are for snacks
Back pockets are for confetti