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About Us

I DIG DENIM – WHO WE ARE…

I dig denim is a Swedish denim brand for baby, kids and women based in Gothenburg, Sweden. It was founded in 2009 by designer Hanna Clavegård who had a dream to design great quality denim with a unique look and with the touch of our Scandinavian design.

The clothes are inspired by the beautiful Swedish coast side with wild ocean, rocks and sea salt.

Our vision is to create unique clothing that holds our DNA of I dig denim. For kids, the denim should be stretchy, soft and made for play but yet cool. For women, you will feel a fit and quality that gives you a feeling of finally finding your favorite pair of jeans.

Denim has to go with something great and therefore we have a wide range of amazing sweats, tee’s, dresses and jackets in down, denim and cotton.

The environment and ethical aspects are extremely important for us and we continuously work hard to find the best manufacturers who work with organic fabrics and we are proud to see that our ECO collection grows season by season.

Today you can find I dig denim in more than 25 countries worldwide and in more than 200 selected department and independent stores from NK in Sweden to Barneys in New York. We are growing and apart from our own store in Gothenburg we also have our popular online shop that is shipping worldwide.

Welcome to I dig denim!

“Denim is malleable, durable and practically eternal. There isn’t much that stays with you like a good pair of jeans, and I want everyone to have their very own. Denim that’s ready for everything – a celebration, a vacation or a climb on the rocks. I strongly encourage climbs on rocks. Denim just makes everything possible and that’s what I love most about it. I really do dig denim.” – Hanna Clavegård

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