We create denim history

I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique look based on great quality denim and with a touch of Scandinavian design.

We are inspired by the beautiful Swedish coastline with the wild ocean, eroded rocks and deep blue water

Our vision is to create unique clothing highlighting the DNA of I dig denim. We design stretchy, soft and cool denim for kids but also perfectly fitted and high-quality denim for women enabling you the feeling of finding your favorite pair of jeans, every time. We also have a wide range of amazing sweats, tee’s, dresses and jackets in wool, denim, and cotton.

The environmental and ethical aspects are extremely important for us and we continuously work hard to find the best manufacturers who can provide us with organic fabrics. We are therefore also very proud to see that our ECO collection is growing bigger for each season.