This is who we are and what we do - I Dig Denim
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This is who we are and what we do

It all started with the love for denim and a passion for kids wear. Hanna Clavegård, founder and designer, noticed a need for stylish, fashionable and cool denim for kids and decided to create something that actually didn’t exist.

Since 2009 I dig denim has spread to 25 countries worldwide and have today full collections for baby, kids and woman. We launch two collections per year.

Customers from all over the world have become a part of what we do and now have I dig denim clothes in their wardrobe, from Australia to Canada and Italy to China.

We design Scandinavian denim and clothes for the urban stylish customer who is searching for great quality in a beautiful design.


We set and follow our own trend and wish to design something you can’t find elsewhere. Our core is a timeless design, sustainability, unique washes and of course eco/organic fabrics.

We always aim to create a unique and high-quality style and pieces that attract both the parent and the kid. Kids love to play and we, of course, want to encourage them to do that in I dig denim clothes.

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