At I dig denim we stand for sustainability, friendship and kindness. In everything we do, we always make decisions based on our gut feeling and what our hearts tells us!
So on our road trip for SS20 we set out the track!
What means the most for us? Nature, ocean, friendship and sustainability!
We got all our friends together for a trip down the coast, filled with the balance between storms and sunshine. The forces of nature has made this collection!
Clean Scandinavian design in linen, denim and organic cotton enters the collection in a combination with earthy colours inspired by our nature.
Pearl has a fling with dark ginger… Petroleum, Ecru and Rosé is a trio to believe in. A friendship that will last forever combined with denim!
We are in love with SS20!
Spread love, be kind and show respect, to everyone around you and to our Mother Earth.