New denim arrivals — I Dig Denim

New denim arrivals

All our new arrivals are launched online by now. This season you will find very crispy denim and a lot of pastels. We combine classics with key pieces in denim – always sustainable with Scandinavian design.
With this clothing, which is more than just ”clothing” – we want to change the norms in our common society. We don’t care about norms, we care about people.


This collection is a contribution to baby, kids, women and their inspiring persons.