Stories Archive — I Dig Denim

Stories.

Jeans & denim style guide April 2018
Jeans & denim style guide April 2018

In this jeans & denim guide, you can read and see more about all our jeans models to easily find your fit. Discover the new styles of the season and aim for your favorite pair now!

Important part of the success March 2018
Important part of the success March 2018

Without the experience of neither design nor production, Hanna Clavegård, 40, dared to focus on her idea; to create a children's clothing brand in durable denim with inspiration from the west coast's rocks and wild seas.

New denim arrivals March 2018
New denim arrivals March 2018

All our new arrivals are launched online by now. This season you will find very crispy denim and a lot of pastels. We combine classics with key pieces in denim - always sustainable with Scandinavian design.

A little eco story November 2017
A little eco story November 2017

Visiting Little eco, a lifestyle store in Lindome outside Gothenburg, specializing in organic and non-toxic products.

Pop on by to our pop-up September 2017
Pop on by to our pop-up September 2017

September has become a month of many new additions. Our brand new look, our new website, the AW17 collection and last but not least - a new addition to the IDD-family in the form of a new born baby. To celebrate allt this, we’re opening up a temporary boutique in the centre of our home town Gothenburg!

The greatest of playgrounds August 2017

For our latest collection, we scaled the seaside rocks and left the salt behind. We took a quick trip home only to stuff a few caramels in our pockets, then started a game of hide-and-go-seek that lead us straight into the woods.

For our latest collection, we scaled the seaside rocks and left the salt behind. We took a quick trip home only to stuff a few caramels in our pockets, then started a game of hide-and-go-seek that lead us straight into the woods.

Capturing a collection June 2017
Capturing a collection June 2017

Kolgruvan, or The Coal Mine, isn’t actually a coal mine at all, but an old chocolate factory turned creative space. And who better to shoot our kick-butt new collection at this amazing location than the talented Jonatan Fernström?

A French adventure June 2017
A French adventure June 2017

Playtime is not only one of the most important words in the whole world. It also happens to be the name of a gigantic children’s trade show held every year in New York, Tokyo, Berlin and Paris. With over 530 brands in one place, there’d be loads of fellow creators to meet and customers to awe – the perfect event for I dig denim to inspire and be inspired.