Stories Archive — I Dig Denim

Stories.

A little eco story November 2017
A little eco story November 2017

Visiting Little eco, a lifestyle store in Lindome outside Gothenburg, specializing in organic and non-toxic products.

Pop on by to our pop-up September 2017
Pop on by to our pop-up September 2017

September has become a month of many new additions. Our brand new look, our new website, the AW17 collection and last but not least - a new addition to the IDD-family in the form of a new born baby. To celebrate allt this, we’re opening up a temporary boutique in the centre of our home town Gothenburg!

The greatest of playgrounds August 2017

For our latest collection, we scaled the seaside rocks and left the salt behind. We took a quick trip home only to stuff a few caramels in our pockets, then started a game of hide-and-go-seek that lead us straight into the woods.

For our latest collection, we scaled the seaside rocks and left the salt behind. We took a quick trip home only to stuff a few caramels in our pockets, then started a game of hide-and-go-seek that lead us straight into the woods.

Capturing a collection June 2017
Capturing a collection June 2017

Kolgruvan, or The Coal Mine, isn’t actually a coal mine at all, but an old chocolate factory turned creative space. And who better to shoot our kick-butt new collection at this amazing location than the talented Jonatan Fernström?

A French adventure June 2017
A French adventure June 2017

Playtime is not only one of the most important words in the whole world. It also happens to be the name of a gigantic children’s trade show held every year in New York, Tokyo, Berlin and Paris. With over 530 brands in one place, there’d be loads of fellow creators to meet and customers to awe – the perfect event for I dig denim to inspire and be inspired.