Mimmi Andersson has been announced as the new CEO for the Gothenburg based fashion house I Dig Denim. She was promoted from being the company’s Global Sales Director since May last year when she joined the company.
” I Dig Denim is in a very exciting phase on an interesting and growing market. I really look forward to keeping developing I Dig Denim and to reach our goals together with the team. Today, we have only scratched the surface of what is actually possible. We leave behind a year where we have focused on creating a stable platform for our future growth. During the first part of 2019 we have seen positive growth in all channels of the business, which strengthens my belief that we are on the right track, onwards and upwards” – Mimmi Andersson, CEO, in an official statement
Mimmi Andersson has a wide and long experience from within the fashion industry, where she has worked with companies like Acne Studios, Wrangler and within the Norwegian fashion group Varner.
I dig denim is growing and we are pleased to announce our new Account Manager, Mikael Wiberg, who has been recruited to the company. Same as Mimmi, Mikael has a history working for Acne Studios, but also Fendi and Stella McCartney in the UK.
I Dig Denim’s founder and former CEO Hanna Clavegård stays with the company and will in the future focus on developing the design and production part. She looks forward to keeping on working with brand sustainability and to introduce even more ECO-friendly materials to the collections.
The brand has 200 stockists in more than 25 countries, and offer collections that have grown since the brand that used to do only kidswear now also offer collections for both baby, kids and woman.
For SS20 the brand attends Pitti Bimbo in Florence, CIFF in Copenhagen and Hello Kid fair in Australia. For the coming seasons, more fairs on new markets await the company.