Meet the designer

It has been such a fantastic trip so far. Today I have the world’s best team and to head to work in the morning feels amazing! At our combined HQ and showroom located in the old airport terminal in Gothenburg, we have built a creative space that breathes our brand. In addition to our showroom, …

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We create denim history

I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique look based on great quality denim and with a touch of Scandinavian design. We are inspired by the beautiful Swedish coastline with the wild ocean, …

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