STORIES - I Dig Denim

Our family is growing!

Our family grows bigger and bigger!  We are more than thrilled to welcome some really nice retailers to our I dig denim community this season! How about the largest multi-channel children’s clothing retailer in Europe, Babyshop Group, and one of the strongest department store in Sweden, Åhlens. Besides that we have also teamed up with …

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The Ocean

I’m the Ocean, I’m the water, I’m the most of this planet, I shaped it. As for generations, the ocean has always surrounded us. Every stream, every cloud and every raindrop – it all comes from the Ocean. One way or another.   If human want to exist in nature with me, and off of …

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It all started in Autumn 2009. I created my first collection and built I dig denim with something I have loved and been passionated about since I was a kid myself – DENIM. At first, my collection consisted only jeans for kids, and I remember being at @ciff for the very first time in 2010, …

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The roadtrip

At I dig denim we stand for sustainability, friendship and kindness.  In everything we do, we always make decisions based on our gut feeling and what our hearts tells us! So on our road trip for SS20 we set out the track! What means the most for us? Nature, ocean, friendship and sustainability! We got all …

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Take a stroll through the forest on a crisp autumn day… Leaves are painted in the most colorful tones of orange, yellow, green, rust and Bordeaux red. Close your eyes and take a deep breath and you can almost imagine the feeling of wearing heavy knits, wool jackets and layers on layers. Feeling warm, safe …

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Meet the designer

It has been such a fantastic trip so far. Today I have the world’s best team and to head to work in the morning feels amazing! At our combined HQ and showroom located in the old airport terminal in Gothenburg, we have built a creative space that breathes our brand. In addition to our showroom, …

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We create denim history

I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique look based on great quality denim and with a touch of Scandinavian design. We are inspired by the beautiful Swedish coastline with the wild ocean, …

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*As new subscriber you’ll get 10 % off on your first order with us.

Welcome to I Dig Denim!

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