This season we have a new line to present – our first Essentials! This collection is a newcomer but fits straight into our I dig denim vision of course!The Essentials collection is based on our strong belief in natural, organic materials and models that work for strong, human bodies. Models that empower rather than limit. …
We strongly believe in humans. And humanity. We believe that each individual has the right to feel free to explore his or her personality. To explore life, to play, to be active. To not be bounded by too many limits. This season we salute the power of motivation, of believing in dreams, of trust, comfort …
Our family grows bigger and bigger! We are more than thrilled to welcome some really nice retailers to our I dig denim community this season! How about the largest multi-channel children’s clothing retailer in Europe, Babyshop Group, and one of the strongest department store in Sweden, Åhlens. Besides that we have also teamed up with …
I’m the Ocean, I’m the water, I’m the most of this planet, I shaped it. As for generations, the ocean has always surrounded us. Every stream, every cloud and every raindrop – it all comes from the Ocean. One way or another. If human want to exist in nature with me, and off of …
It all started in Autumn 2009. I created my first collection and built I dig denim with something I have loved and been passionated about since I was a kid myself – DENIM. At first, my collection consisted only jeans for kids, and I remember being at @ciff for the very first time in 2010, …
At I dig denim we stand for sustainability, friendship and kindness. In everything we do, we always make decisions based on our gut feeling and what our hearts tells us! So on our road trip for SS20 we set out the track! What means the most for us? Nature, ocean, friendship and sustainability! We got all …
Take a stroll through the forest on a crisp autumn day… Leaves are painted in the most colorful tones of orange, yellow, green, rust and Bordeaux red. Close your eyes and take a deep breath and you can almost imagine the feeling of wearing heavy knits, wool jackets and layers on layers. Feeling warm, safe …
A big focus forward is our Eco / Organic fabrics and to always find a new and proactive solution to work with sustainability and create less footprint. We design and produce clothes in organic fabrics with high quality and we believe that our clothes should be passed down for generations. For each season we increase …
It has been such a fantastic trip so far. Today I have the world’s best team and to head to work in the morning feels amazing! At our combined HQ and showroom located in the old airport terminal in Gothenburg, we have built a creative space that breathes our brand. In addition to our showroom, …
It all started with the love for denim and a passion for kids wear. Hanna Clavegård, founder and designer, noticed a need for stylish, fashionable and cool denim for kids and decided to create something that actually didn’t exist. Since 2009 I dig denim has spread to 25 countries worldwide and have today full collections …
