New & One

It all started in Autumn 2009. I created my first collection and built I dig denim with something I have loved and been passionated about since I was a kid …

At I dig denim we stand for sustainability, friendship and kindness.  In everything we do, we always make decisions based on our gut feeling and what our hearts tells us! …

Take a stroll through the forest on a crisp autumn day… Leaves are painted in the most colorful tones of orange, yellow, green, rust and Bordeaux red. Close your eyes …

A big focus forward is our Eco / Organic fabrics and to always find a new and proactive solution to work with sustainability and create less footprint. We design and …

It has been such a fantastic trip so far. Today I have the world’s best team and to head to work in the morning feels amazing! At our combined HQ …

It all started with the love for denim and a passion for kids wear. Hanna Clavegård, founder and designer, noticed a need for stylish, fashionable and cool denim for kids …

I dig denim is a Gothenburg based Swedish denim brand for babies, kids, and women, founded in 2009 by the designer Hanna Clavegård. Her dream was to design a unique …